Turn around and flap your wings – 2014~2017
At the beginning of 2014, the founders finally completed the equity redemption, and COVENANT control was finally completely returned to the hands of the founder team. Mr. Xue Fei led the founders to carry out a lot of reforms to COVENANT.
The first is to sort out the supply chain. In order to make the product quality more stable and improve the yield rate at the same time, a stable supply chain seems particularly important. COVENANT bid farewell to the previous procurement model, changed to direct supply by the partner, and established strict supply and inspection standards for all raw materials/materials; for some key parts, COVENANT directly adopted the ODM model ( Designed by COVENANT and then manufactured by professional partners according to standards). COVENANT also expanded the import channels of acoustic timber and established a reserve base to better control the quality and deal with possible future fluctuations in timber prices.
The second is to optimize the process. With the increase in output and personnel, the early “HCP” workflow has no longer adapted to the production situation, and COVENANT has fully updated this process. By quantifying material properties, refining process standards, and introducing auxiliary equipment, COVENANT kept the HCP processing level while minimizing the subjective error of manual intervention.
Due to the particularity of wood, acoustic guitars are not suitable for large-scale mechanized production. Hand-made can be fine-tuned during the processing according to the characteristics of each plate, so that each guitar can play the best sound quality. However, the cost of hand-made is extremely high, so the “hand-made pianos” produced by some famous teachers are very valuable.
At the beginning of the establishment of COVENANT, Mr. Xue Fei proposed to produce “quality guitars” with the “handmade piano concept”. “HCP Workflow” came into being. Through manual intervention in key links, COVENANT realized the coordination between machine production and humanized production.
As an extension of the “HCP workflow”, the “X-Structure sound beam architecture” has also begun to be applied. COVENANT summed up previous experience, set the intersection and opening angle of the X-shaped sound beam for each barrel shape, and fine-tuned it according to the subtle differences in surface material characteristics, which became COVENANT unique secret.
Equally important is the training of the team of “luthmakers”. COVENANT abandoned the “master with apprentice” type of on-the-job training, and provided periodic professional training to all luthiers. At the same time, it strengthened team building and cultivated “craftsmen who love each other, unite and make progress”. spirit”.
In October of this year, the COVENANT brand brought new products to the “China International Musical Instrument Exhibition” for the first time. Fingerstyle rookie “Masa” from Taiwan flew to the COVENANT platform specially.
Mr. Lu Jiahong, a well-known fingerstyle artist from Taiwan, was full of praise for COVENANT products and used COVENANT guitars in the subsequent tour.
Lu Jiahong and Covenant on the tour
Participating in the world’s first-class exhibition indicates that COVENANT has moved from a niche fan “circle” to the mass market, and it also represents COVENANT confidence in products and determination to adhere to “quality musical instruments”. Afterwards, COVENANT launched a new logo, and the formal serif “COVENANT” appeared on the piano head. With the slogan “Sounding and Faith”, COVENANT products began to be distributed to various channels. Fully on sale.
“Sound of Faith”
During the crisis of Cafronte in 2013-14, the Christian churches in various places gave great help to the Christian-based COVENANT founder team, and COVENANT products were widely used in gatherings, praise, etc. Various occasions. At the same time, some Christian individuals and groups also provided free financial support to the founder team, helping COVENANT through the most difficult moments.
“Sound of Faith” not only represents the gratitude of the COVENANT people to God, the Christian church and Christians but also represents the COVENANT brand’s insistence on pursuing quality and abiding by the “sacred agreement with users” “The belief.
In 2015, “Fenghua”, a famous Chinese guitar teaching material brand, used the book “Guitar Self-study March” to recommend COVENANTt acoustic guitar products to the majority of Chinese guitar enthusiasts. Teacher Li Chengfu also became a COVENANT user.
While capturing the hearts of a large number of users, COVENANT did not forget its original intention, and a large number of new technologies have been developed and tested, and they have begun to be applied to products.
In 2016, as the heat treatment process of Heatreated® materials and the EMB bridge inlay technology have been fully applied, the quality of COVENANT products has been further improved.
In order to meet the needs of high-end customers, COVENANT launched a 7 series of performance-grade acoustic guitars. The 750CCS, which has applied the newly developed patent CORV® barrel shape of COVENANT as the pioneering work of the COVENANT 7 series, has been widely praised by users. At the same time, the launch of CCW customer-selected customization services gives customers the possibility of completely customizing the exclusive COVENANT.
Attracted by Xiuwaihuizhong’s 750CCS, the new generation of “Chinese style” fingerstyle artist Yang Haokun became a Kafront user and recorded the famous song “Maple Leaf City” using 750CCS. At the same time, the COVENANT acoustic guitar was also used by contestants such as Wu Mochou, Wang Dan and Zheng Junshu on the “The Voice of China” program.
Yang Haokun and C-750CCS (G1)
In 2017, the upgraded FULLY-EMBEDDED™ bridge full inlay technology was applied, and COVENANT finally solved the stubborn problem of the acoustic guitar “cracked bridge”. After solving the problems of corv® barrel-shaped plywood side panels and miniaturization, a new generation of LIVE “players” and JUNIOR “travelers” have appeared one after another. The CORV® barrel shape with beautiful appearance, comfortable playing and excellent acoustic performance has been widely used.
By adjusting the after-sales policy, strengthening the training of dealers and optimizing the after-sales service team, Kafront’s after-sales service system has been further improved, and the “triple guarantee” mechanism has solved the worries of users.
COVENANT also began to lay out an international strategy. Contrary to the previous “unexpected” going abroad, COVENANT worked hard to introduce excellent foreign resources into the country and actively expanded overseas suppliers.
Covenant CEO Xue Fei and overseas suppliers
Your Content Goes HereMr. Tanimoto Hikaru, a well-known fingerstyle artist from Japan, became a Kafront user and participated in Kafront’s “most beautiful” national tour exchange event.
2017 Covenant “Most Beautiful” National Tour Exchange Meeting
After the crisis, COVENANT completed the closed-loop of product research and development, supply chain management, product manufacturing, sales, and customer service. It also achieved a gorgeous turn and took off.